WHAT IS THE PURPOSE OF A LOGO?

Identity and Image

A logo is an image or text that can be recognized quickly and from a distance. It strengthens and expresses the identity of a company or a place. It is inevitable to build a brand image and distinguish oneself from competitors. Institutions using a logo attain a unique identity.

Attractiveness

The logo represents the services or products offered. It distinguishes them from what competitors offer and contributes to the identity of the institution. In a second step, it aims to attract potential customers through attractive discourses. It applies to both tourism customers and business and investment opportunities.

Participation and Cooperation

The logo unites customers around a brand and an image. This is a participation in the major principles of the discourse reflected by this image. The logo also represents the staff working in the institution. Finally, when the logo of a tourist destination is created, it brings together all tourism actors and represents them with a general identity.

"Storytelling": Telling a Story

Accordingly, the purpose of a logo and slogan is to tell a story. This storytelling technique, initially used in advertisements, has started to take a large place in city branding and tourism marketing in recent years. Through a tourism strategy and logo, tourists can immerse themselves in an authentic story and discover the assets and traditions of the region in a more exciting and active way.

WHAT IS CITY BRANDING AND CITY LOGO?

City branding can be defined as the art of positioning a city with one or more distinct goals as a brand.
Among the goals of city branding are:
- Tourist development: attracting the potential tourist mass to the destination,
- Economic development: being attractive to companies, investors, and assets,
- Demographic development: being attractive to new residents and increasing the population.

How to use the city logo?

Any public member or tradesman who wants to advertise their own city can print the logo on any ground and market it by complying with the usage principles of corporate identity.